This isn’t new – but I’ve just become aware of Google Analytics thanks to this tweet.

Very useful tool for telling us the age/gender and location of the people who are watching our Youtube films. You can find it by clicking on My Account once you’re logged into Youtube and scrolling down until you see a link to Insight.

Surprisingly almost all Podnosh viewers on youtube are from the UK, which is good because the films are designed to encourage improvements in neighbourhoods in the UK.

What next? I couldn’t find more detailed geographic data – like city etc. Will google extend analytics with more info if you pay?